Grand Opening: New Brand, New Welcome Center, New Offerings

DETROIT, March 4, 2015 — Detroit Experience Factory (DXF) is a new organization that recently grew out of the resource hub, D:hive. DXF connects you to Detroit’s people, places and projects through eye-opening experiences and specialized resources. The Grand Opening will take place at their new Welcome Center at 123 Monroe St. in downtown Detroit as a way to celebrate 313 Day on Friday, March 13.

D:hive was designed as a three-year project to welcome new recruits and assist existing innovators in the city, in order to grow and keep more talent in Detroit. All D:hive programming has continued with small business initiatives growing under the Build Institute brand and the tours, welcome center, live and work resources expanding as the Detroit Experience Factory.

“We accomplished so much with D:hive, taking over 30,000 people on tours in 3 years for example, but with the new brand, new welcome center and new offerings the potential to help even more people to understand and experience Detroit is limitless,” says Jeanette Pierce, Executive Director of DXF.

The new DXF Welcome Center will continue to help individuals find information, connections, and key tools needed to live, work & engage in the city whether they’ve been here a day or a lifetime. DXF will also continue to offer free Downtown Walking Tours every Saturday at 2pm, Community Bus Tours 1st & 3rd Saturdays and monthly bar tours as well as customized private tours.

In addition to the existing tours and resources, DXF is launching many new programs. They include:

Detroit Experience Pass 

Model D Experience Series

Detroit Experience Package


Kids tours with the Michigan Science Center

DXF's Talent Exchange powered by WorkFountian 

For more information about any of our programs or if you just want some free food and swag, stop by the new Welcome Center Friday, March 13th between 8am and 7pm. Schedule below.

Breakfast: 8am – 11am: Sponsored by Detroit Institute of Bagels and Great Lakes Coffee

Lunch - 11am – 2pm: Sponsored by CK Mediterranean Grill and Cottage Inn Pizza

Snacks 2pm – 4pm: Sponsored by Golden Fleece and City Market

Happy Hour – 4pm – 7pm: Sponsored by Firebird Tavern and Angelina Italian Bistro

Bar Tour – Pre St. Paddy's Day Edition - 7pm: Sponsored by Downtown Detroit Partnership

Let us know you’re stopping in by registering at

As a subsidiary of the Downtown Detroit Partnership, the Detroit Experience Factory creates experiences that are enlightening, entertaining and led by Detroiters in order to demonstrate that Detroit is an exceptional place to live, work, and play. Learn more at

Downtown Detroit Partnership is a partnership of corporate, civic and philanthropic leaders that supports advocates and develops programs and initiatives designed to create a clean, safe, and inviting Downtown Detroit. More information available at